☕ DABS Coffee Morning: Smarter Advertising, Real Impact — Bringing Effectiveness Back
Why now? Because this might be the best — and worst — time to be in advertising.
In an age of data overload, shrinking attention spans, and growing pressure to deliver results, marketers are juggling more than ever. Research shows they spend up to 30 hours a week just managing tasks and data — time that could be used to think, create, and connect.
That’s where AI steps in.
This session isn’t about replacing creativity with code — it’s about using AI as a force multiplier to cut the clutter, automate the grind, and bring back what truly matters: effectiveness. It’s time to stop chasing clicks and start driving real impact.
Join fellow DABS members for coffee, connection, and a dynamic talk from Kasper Aakerlund, a Danish marketing and tech expert whose previous DABS talk on AI left the room buzzing. Expect insights, real-world examples, and a refreshing take on how AI can transform your work — without losing the human touch.
Come curious, leave inspired.
☕ Coffee & Conversations that Inspire — with DABS.
About the speaker
Kasper Aakerlund, InvenX
Kasper Aakerlund is a seasoned Danish marketing leader with extensive experience in digital transformation and AI. He’s known for helping businesses cut through the noise and achieve real, measurable results by integrating creative strategies with data-driven insights. Kasper brings a no-nonsense approach to marketing, focusing on what truly works in today’s fast-changing landscape.
Having delivered impactful insights in his previous DABS talk on AI, Kasper will once again share his expertise, showing how AI is reshaping marketing and providing valuable takeaways for business leaders looking to enhance their strategies and effectiveness.
Date & Time:
Thursday, 15 May 2024, 8.00 - 9.00am
Venue:
Saxo Markets, CapitaSpring
Our Main Partner Saxo Markets kindly hosts DABS Coffee Table Meetings in their beautiful office in CapitaSpring.
Saxo Markets Singapore
88 Market Street CapitaSpring #31-01
S-048948
Registration & Cost:
The event is free of charge and for DABS members only. Registration is mandatory.
DABS coffee mornings are designed to help you establish new connections. Every member can extend an invitation to a new guest. Moreover, a DABS Chamber representative will be available at each event to assist with introductions and create a welcoming atmosphere. Kindly give a heads up if you'll be bringing someone along dabs@dabs-singapore.com
Do you want to enjoy all DABS seminars and events in 2025 for only SGD150? Sign up for DABS Membership today!
Kindly register for the event here: