You're Invited!
The Power of PR and Why It is Priceless: A Strategic Imperative for Business Leaders in Singapore
In this insightful 30-minute talk, we explore the indispensable role of Public Relations for businesses in Singapore. PR is not merely about managing crises or securing media coverage; it is a strategic imperative that builds credibility, trust, and positive relationships with key stakeholders. We delve into the strategic value of PR, examining its role in reputation management and crisis communication.
As we navigate the evolving media landscape, we discuss the influence of social media and the art of digital storytelling. The talk also emphasises the importance of measuring PR effectiveness through KPIs and ROI. Ultimately, embracing the power of PR is not just a choice for business leaders; it is a necessary commitment to shaping a positive public image and navigating the complexities of the modern business landscape.
Don't miss out on gaining valuable insights and networking opportunities. RSVP now to secure your spot!
About the speaker
Marina Mathews, Founder of Marina Mathews Communications
Marina Mathews is a PR and marketing communications veteran with 25 years of experience spanning Southeast Asia, Australia, and the Middle East.
As Managing Director of Marina Mathews Communications, she has held senior leadership positions in multinational PR agencies for the last 15 years.
Marina has worked with many international brands, including Discovery Network, Fairmont, Gulf Air, KLM, Leica, Moet Hennessy Diageo, Netflix, Nike, P&G, Six Senses and Qantas, among others.
In 2015, Marina was listed in the PR Week Global Power Book as one of the world’s most influential PR professionals.
Date & Time:
Tuesday, 11 June 2024, 8.00 - 9.00am
Venue:
Saxo Markets, CapitaSpring
Our Main Partner Saxo Markets kindly hosts DABS Coffee Table Meetings in their beautiful office in CapitaSpring.
Saxo Markets Singapore
88 Market Street CapitaSpring #31-01
S-048948
Registration & Cost:
The event is free of charge and for DABS members only. Registration is mandatory.
DABS coffee mornings are designed to help you establish new connections. Every member can extend an invitation to a new guest. Moreover, a DABS Chamber representative will be available at each event to assist with introductions and create a welcoming atmosphere. Kindly give a heads up if you'll be bringing someone along dabs@dabs-singapore.com
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