Permission-Based E-mail marketing is the practice of sending emails to the consumers who have expressed interest in your company's product category or services. It is not only fast, efficient and cost effective, but also a one-to-one, interactive medium available today.

But a Permission-Based E-mail marketing campaign requires proper execution to avoid the "Spam Label", generate qualified leads, boost response rates and increase sales. In other words, you need the right tools and strategies at your fingertips to stand out from a competition which often misuse this precious tool.

During the talk by Stephane Maes-place, Managing Director of Asian Classics (a member), you will be introduced to case studies, e-mail copyrighting and design best practices, etc.

Asian Classics is a 5 year old Singapore based Web Studio, specializing in Website Design, Internet Strategy and E-mail marketing and e-mail marketing campaigns.